Monthly Archives: July 2010

Ok even i’m a little confused by the title of this mail. However all will become clear when i introduce you to my new marketing hero, (found via Adfreak) Pete Hottelet. Pete had a simple idea business idea. To create … Continue reading →

No it’s not the name of a new Star Trek movie, but one of 12 finalists in a search to develop a new name for crowdsourcing. If you don’t believe me check out the website where you can vote for … Continue reading →

We are fairly light-hiding-under bushel sorts here at Boys and Girls towers, especially on our own blog. But when news came through that our John West advert railings had been choosen as both NNi Press advert of the month, as … Continue reading →

Last week i had the pleasure of spending two nights in the Stag’s Head pub in Dublin. If you are imagining an Irish take on mad men with copious pints replacing the fancy martini’s I’m sorry to disappoint you. We … Continue reading →

You’re there at a brainstorm, being pushed to think of new ways of using a brand. Asked to think of extreme users, niche usages, blah, blah, blah. Well on Saturday, I saw something that I’ll bet never crossed even the … Continue reading →