Monthly Archives: September 2010
When I rule the world…
Facebook is just about to announce a deal with Skype to integrate SMS, video chat, and Facebook Connect. This is part of their plan to become the central communication portal online. It’s a win-win situation. Skype dominates the online calling space, but … Continue reading
To infinity and beyond…
Samsung and the Viral Factory have created a space stunt to demonstrate just how tough a Samsung memory card really is. In mid-October, a weather balloon will carry 100 paper airplanes, loaded with memory cards, 30,000 meters into the sky. … Continue reading
I wish I hadn’t done that
This months IMJ arrived into the agency on Friday and I have to admit, i immediately flicked to the back to see what i’d written. You see, i wrote this month’s “I wish i’d done that” section and now i … Continue reading
Exit this way
This week the CSO published figures of Ireland’s 2010 migration patterns. We are seeing the highest levels of net migration (that’s the difference between those coming and going) since 1989. 64k people emigrated last year, the biggest change being in … Continue reading
Media is not Social
Interesting talk by David Armano on TEDx. He makes an obvious point, but one that we often forget…media is not social, people are. Or to put it another way, Social Media is simply a “how”, not a “what”. With the … Continue reading
Jumping the gun.
The new Cadbury ‘Spots V Stripes’ campaign has been playing on my mind recently. In principle I really like it. They’re an official sponsor of the 2012 Olympics in London and the idea lives up to the spirit of competition … Continue reading
Don’t get dumbed down!
I have been reading a whole lot of articles recently posing the question “is the internet dumbing us down?” …..writing that typically comes to the conclusion that yes it is! My conclusion is not yes or no, my answer is … Continue reading
What is it about tea?
What is hapening in the tea market at the moment that is bringing back the old campaigns? First we had Al and Monkey for PG Tips re launched 3 years ago. Now we have the Tetley Tea Folk making a … Continue reading
Tuna campaign nets two Sharks
Well we’re delighted to announce that we bagged two sharks at the prestigious International Advertising awards in Kinsale – a Silver in the Irish Outdoor section and a Bronze in the Irish print section – for our John West Railings … Continue reading
Animals & advertising from the (non) breakfast themed blog….
The PG Chimps. Creature Comforts. Winston the Dog. In some ways talking animals are the ‘in case of emergency break glass’ for creatives in advertising; and based on the great results achieved by these brands you’d have to say they … Continue reading
