Monthly Archives: October 2010
Diesel Kicks Ass!
Building on the ‘Be Stupid’ theme Diesel have launched this new campaign for their sneaker range. A great example of a simple product truth brought to life with a brilliant creative idea. These trainers aren’t designed with sport in mind, … Continue reading
Authentic late night flavour
The “Late Night” campaign is Doritos’ first ever global promotion and the latest flavours, Tantalising Tikka and BBQ Rib, have just been launched using an interactive, 360 degree youtube video. The viewer can control the camera POV as they watch … Continue reading
Why politicians should be karate experts
Karate is all about remaining focused and single minded. When these skills are utilised by a politician, you find yourself marching behind a single slogan or cause. This was going through my mind as I watched the representative of the … Continue reading
Online shopping experience
It’s always a tricky thing to get right. To get that balance between creating an experience and selling a product. A lot of online stores seem to fall too heavily on one side or the other. I’m really taken by … Continue reading
Great work. Great rant. Great big jerk.
I was amused by a recent post on The Wall yesterday which had a copy of a memo the creative director of Ogilvy New York sent around to all his creative staff lambasting pretty much all of their recent online … Continue reading
The best a man can get!
I know this subject will be blogged to death today, it’s already trending as one of the main topics throughout the world on Google (and the Americans aren’t even up yet). But I think I may be taking a more … Continue reading
Banksy Simpsons Intro
The tweets have been coming in hard and fast since Bansky unveiled his intro for the Simpsons. And what a dark and twisted intro it is! America’s favourite family certainly got the full Banksy treatment. Be sure to look out … Continue reading
Yo! Valley
On Saturday night Yeo Valley broke with this 2 minute music video in the middle of X Factor -TV’s prime piece of real estate. While a music video is a brave thing to do for a dairy brand, it would … Continue reading
There’s a gap at GAP
Didn’t you hear? Gap has changed its logo. Usually when a brand of this size changes something as significant as their logo there is a lot of pomp and ceremony and a big budget (I miss them) global advertising campaign … Continue reading
The social network just got personal
Well, a bit more personal anyway with the introduction of Facebook Groups. The perfect feature for those who have more ‘friends’ than they know what to do with. Ok, I’m being too cynical. It is actually a very useful new … Continue reading
