On Saturday night Yeo Valley broke with this 2 minute music video in the middle of X Factor -TV’s prime piece of real estate.
While a music video is a brave thing to do for a dairy brand, it would be braver still if it wasn’t a disappointing “Homage” (spelled with an r, an i, a p, an o and two f’s) of one of the great virals of the past decade. Smirnoff Ice Tea. A director recycling his ideas, or a brand without anything original to say -you decide!
“Where my wasps at?”
Rory
