The new Bud ad’s not that new, but it’s been chewing away at me for the last while.
It shows a group of cool young urbanites (Los Angelinos as the radio DJ helpfully breaks up the music to tell us) coming together in a city at night to do something special. But it’s nothing like the hip young urbanites who have come together in a city to do something special in the most recent Miller ad.
Nope it’s nothing like them. Or the ones who came together at night in a city to do something special in the Guinness ad from last year.
Surely the purpose of a big campaign like this was to differentiate your product from its competitors? So why are we all making the same ad?
Anyway, here it is. The costume department must have had shares in a millinery company because there are 421 hats in this edit alone. But if it wasn’t for the hats, how else would we know that these young folk are cool?