Monthly Archives: January 2011

The right to complain

Most of us are going to be sick of politics and politicians by the time Election Day comes around. But remember if you don’t vote, in my books you lose the right to complain for the duration of the next … Continue reading

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THE DEFINITIVE GUIDE TO FACEBOOK PUBLISHING & MODERATION

Have you ever agonised about how your brand should react to frequent pokes? Pondered how to respond to an unhappy customer? Had sleepless nights over status updates? Then maybe this concise 14 page White Paper from BuddyMedia is for you. … Continue reading

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Brave?

Noticed this on the UK’s Marketing Magazine blog. I think its massively brave move of them to take such a dramatic twist on the creative idea. After so many ‘funny’ executions by Paul Whitehouse we’re suddenly confronted with harsh reality … Continue reading

Posted in Advertising, Branding, Interesting thoughts, Planning | 3 Comments

All Creative Work is Derivative.

Copying somebody else’s work is obviously not creativity or is it? Copying somones work and adding your own twist or change (“error”) is the basis of creativity according to artist Nina Paley. Interestingly she argues that, “The whole history of … Continue reading

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Case Studies can be fun.

Found these on the Brand Republic blog by Lolly and Nat. Both hilarious. Thought they might cheer you up while your putting together your APMC or MII awards entries this month. Patrick

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It’s time to cheer up, the worst day of the year is SUPPOSED to be behind us!

Yesterday was the day designated as the worst day of the year. Bad weather, rising costs, post-Christmas debts (my credit card bill arrived bang on schedule!) and going back to work are just some of the reasons that yesterday – … Continue reading

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Is this the future of convergence?

The Sky News & Sports News channels get a bit of stick over the amount of ‘content’ they have constantly updating on screen. From the image above you can see that almost half the screen is taken up by either … Continue reading

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Written off.

The news that Creative Directors Ian Brower and John Milne had been laid off by Ogilvy on Friday came as a bit of a shock. Not only are they both hugely respected figures in the industry, but in Ian Brower, … Continue reading

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The writing’s on the wall.

We just put this on the wall in reception. It’s a quote from Charles Mingus about simplicity that we’ve taken to heart. The tyopgraphy is the work of our own Blue band member look-a-like Shane, who said “The fonts start … Continue reading

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The Swiss army knife of media

I recently read an article in Adage which described Digital as the Swiss army knife of media, “It has a toothpick, a magnifying glass and a knife. It can work in so many places”. It struck me that this is … Continue reading

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