Dulux “Let’s Colour Project”
Boys and Girls are tickled pink to have won the Dulux “Let’s Colour Project” in a competitive pitch. The activation project will run for three years and looks to add colour to people’s lives and their communities, demonstrating the regenerative power that colour can have both physically and emotionally.
Boys and Girls are delighted that their first above the line campaign for Powers has launched. The campaign focuses on the great quality characteristics of Powers – inviting the audience to discover these great characteristics for themselves.
We enlisted the talents of Dutch Photographer Marcel Christ, who captured most of the images in camera – creating the beautiful light effects using refractions of light through different types of glass. We felt that it was really important that the effects should be captured authentically rather than created digitally, as Powers is such an authentic product. Marcel is one of the best still life photographers in the world and has shot successful campaigns for brands like Nike, Absolut, Sony and Coca Cola.
Anyway we’re delighted with the results and delighted to have been given a chance to do the work. A big thanks to the IDL Team.
Powers_Snug A4 Struts
On the below the line front our Best Snugs in Ireland competition has been roaring like a steam train driven by a combination of lovely in bar point of sale, the Newstalk George Hook promotion, press online display as well as through our lovely new site http://www.powerswhiskey.ie. Make sure to make your vote count – and you could be on your way to a trip of a lifetime in Banff National park.
Best Ads Not on TV.
We’re delighted that our new John West ad ‘Railings” has been picked up by Ads of the World and, rather amusingly since it’s a poster, by the creative bible Best Ads on TV, where it was selected as one of the 5 best posters in the world last week.
Judged by the Creative Director of the Jupiter Drawing Room in South Africa, this is what he had to say
1st. John West . In a world of outdoor gimmicks, this one caught my attention. A funny way to talk to a parent without doing the ‘holier than though – be a good parent thing’ that most food people do.
Created by Boys and Girls, and captured in all its stupidity by photographer Adrian Stewart, it’s great to see that our first 48 sheet has done so well.
I can honestly say it's impossible to look the beautiful, long lingering shots of Kopparberg being poured over ice without every inch of your throat begging to be indulged!
Now that’s just Super.
After a hotly contested review we’re seriously chuffed to be chosen to work with Superquinn as their full service agency. Everyone at Boys and Girls HQ are really looking forward to the opportunity to work on one of Ireland’s most loved retail brands.
More good news!
Following a competitive tender Boys and Girls have been appointed as marketing consultants to ESB Customer Supply specifically in the areas of digital marketing and customer communications strategies.
After successfully pitching for the below the line account in January, we’re are thrilled to announce that we’ve have also been appointed as the ATL agency for Powers. Given how we celebrated the first win we can expect some sore heads in the morning!
Food for thought.
After a competitive pitch we’re excited to have been appointed as John West’s new advertising agency in Ireland. With an incredible creative history, including one of the most successful viral campaigns of all time in ‘Grizzly Bear v Fisherman’, Boys and Girls will be working on developing a campaign to communicate the John West range with Omega 3.
We’re are delighted to say that after a highly competitive pitch process we have been awarded the Supermac’s account. Ireland’s largest chain of family restaurants, with 97 stores nationwide (and growing!), are engaging in a major brand refresh project and Boys and Girls will be working on developing this new brand positioning through in-store experience, product development and to all it’s marketing communications. Tasty stuff.
This is a lovely press ad we’ve done for Chartered Land to announce the completion of the magnificent Grand Canal Theatre. It is a truly brilliant facility and going on the feedback from the opening performances it will be a roaring success.
What is the one thing that everyone coming home from holidays have in common?
Post holiday blues?
Not quite. The one thing that everyone has in common is suitcases packed with well used holiday clothes. So Surf came to us to see what we could create to talk to these returning holiday makers… and their laundry. The activity focuses on the baggage reclaim area in Dublin and Cork Airports . Using uplifting images of scented flowers and dappled water, those waiting for their luggage are invited to bring their holiday clothes back to life with Surf. So just as you go away on holidays to relax and refresh yourself, the amazing fragrances and essential oils in Surf have the same effect on your clothes. Using Surf is like sending your clothes on holiday!
The campaign will appear around the collection areas and on the conveyor belts themselves. There will also be sampling activity where passengers will be offered boarding passes for their clothes with a Surf sample attached.
We like lego. We like tables. So then we thought…….
Dundrum Town Centre appoints Boys and Girls
Boys and Girls have won the prestigious Dundrum Town Centre account. Dundrum Town Centre is Ireland’s premier retail and leisure destination and will celebrate 5 years in business in March.
Dundrum Town Centre Director, Don Nugent, said “We are delighted to link up with Boys and Girls as our advertising partners and we look forward to working with them in driving our business in these exciting but challenging times”.
We’re working with Interflora
We are delighted to have been appointed to work with Interflora in the development of their business in the Irish marketplace starting with the launch of Interflora.ie
Raising a glass to Powers
After a competitive pitch, Boys and Girls are thrilled to announce they have been appointed to work on the Powers below the line business. This will include everything from in bar sampling activity, off-trade promotions, seasonal events and, with digital partner on this project CKSK, the creation of Power’s new digital strategy and creative work.
“Powers Gold Label is delighted to be working with Boys and Girls on the development of our new digital and BTL activities . We look forward to an exciting and successful 2010 for the brand.”
Suzanne Lawlor, Senior Brand Manager, Irish Distillers Pernod Ricard